ABOUT US
258 MEANING
“People always used to tell me to be successful you have to work 24/7. I always thought, imagine
if I worked as if I had one more hour, one more day. 25/8 - is what we stand for.”
BEHIND THE BRAND
Boxing is a way of life more than a sport. I have tried to capture this feeling in a range of clothing and fitness accessories designed to make boxing accessible to anyone.
The clothing represents my own background, growing up in East London forms a fundamental part of who I am today. I have tried to capture the unique urban style in my range of hoodies, t-shirts and other lifestyle products.
Beyond that, the message that any goal can be achieved through hard work is firmly emblazoned across my range. I hope they can serve as an inspiration to never give up to anyone who supports me and the brand.
The clothing represents my own background, growing up in East London forms a fundamental part of who I am today. I have tried to capture the unique urban style in my range of hoodies, t-shirts and other lifestyle products.
Beyond that, the message that any goal can be achieved through hard work is firmly emblazoned across my range. I hope they can serve as an inspiration to never give up to anyone who supports me and the brand.
PARTNERSHIPS
ANTHONY JOSHUA
MY STORY
I was born in Watford, London on the 15th of October 1989. I spent part of my
childhood growing up in my ancestral homeland of Nigeria before returning
to the UK at the age of 12.
At the age of 18, I joined Finchley ABC in Barnet, North London where my journey into boxing began. I quickly learned boxing was a sport that requires a huge amount of dedication, hard work, and sacrifice. Like with anything in life, if I didn't commit myself 100% to it, I would be found out.
Four years into my boxing journey I won the Olympic Gold at London 2012. From there I have gone on to win the WBA, IBF, WBO, and IBO world Heavyweight Titles.
At the age of 18, I joined Finchley ABC in Barnet, North London where my journey into boxing began. I quickly learned boxing was a sport that requires a huge amount of dedication, hard work, and sacrifice. Like with anything in life, if I didn't commit myself 100% to it, I would be found out.
Four years into my boxing journey I won the Olympic Gold at London 2012. From there I have gone on to win the WBA, IBF, WBO, and IBO world Heavyweight Titles.
